To some, a mug is just a mug. But to the initiated equipe Campionissimo, an Assos mug is the only instrument worth using. Pretty much, all other mugs aren't even worth the box that this Assos Mug comes in. So, if your morning nectar is the last remaining aspect of your life that hasn't yet been touched by Assos, nothing else will do. Immediately, you'll notice Assos' signature logo and Goomah-esque graphic wrapping along the perimeter of the mug. However, our favorite touch is the "made in cycling" mantra directing downwards from the inner-rim of the mug. This way, once you've bottomed out your coffee, Assos sends you a message, reminding you to, dare-we-say-it, have fun.