European TV still investing in road cycling
The European Broadcasting Union showed its faith in cycling on Wednesday, announcing a third long-term race broadcasting deal since Lance Armstrong was stripped of his seven Tour de France titles.
changes. "Very often, you see a lot of words then the implementation takes a bit longer or will never happen."
What will endure, he suggested, are the qualities which draw broadcasters and fans to top-level cycling.
"Clear and clean competition," Kuerten said and concluded "This is what they want and in this respect, nothing has changed over the years."