European TV still investing in road cycling

News & Results

12/12/2012| 0 comments
by AP and Roadcycling.com

European TV still investing in road cycling

The European Broadcasting Union showed its faith in cycling on Wednesday, announcing a third long-term race broadcasting deal since Lance Armstrong was stripped of his seven Tour de France titles.

changes. "Very often, you see a lot of words then the implementation takes a bit longer or will never happen."

What will endure, he suggested, are the qualities which draw broadcasters and fans to top-level cycling.

"Clear and clean competition," Kuerten said and concluded "This is what they want and in this respect, nothing has changed over the years."

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