Leading Cycling Equipment Manufacturers Form Global Organization of Cycling Equipment Manufacturers
GOCEM formed to influence future UCI rules and regulations in regards to cycling equipment design.
Dominant players in the cycling equipment industry today announced the formation of the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry. GOCEM’s long-term mission and goal is to pursue a collaborative and consultative approach with the international cycling federation - the Union Cycliste Internationale (UCI) - for the creation, implementation and enforcement of UCI rules, as they have a direct impact on the financial viability of equipment manufacturers.
“Cycling Equipment manufacturers (frames, components, wheels, drive trains, helmets, apparel), represent the largest and most influential contributors to both the cycling industry and professional cycling,” according to Phil White, co-founder of Cervelo and one of the coordinators of the GOCEM founding group. “Providing approximately 100 million Euros annually in sponsorship, product and support, manufacturers have the greatest investment and a vested interest in the success and growth of the sport.”
“GOCEM is a global organization that has attracted universal support,” Claudio Marra, general manager of FSA and a coordinator of the GOCEM founding group commented. “From Asia to Europe and North America, we have seen tremendous interest from the international community of cycling equipment manufacturers.”
GOCEM was formed as a coalition of manufacturers who are affected by the UCI’s interpretation of its Rules and Regulations. Initially it will consist of manufacturers who supply equipment to ProTour and Continental Pro/Wildcard teams.
When cycling teams select equipment for their riders, they are subject to the rules and regulations promulgated by the UCI. On January 13, 2009, the UCI informed teams that they would start to enforce its “3:1 rule” on all parts and components, not just the frame tubes as it had previously.”
This interpretation caught manufacturers unaware. The concern that the strict and immediate enforcement of the “3:1 rule” could potentially cause significant financial hardship on manufacturers and teams, especially in this extremely poor economic climate was one of the catalysts that prompted the formation of GOCEM. However, the bigger opportunity and the organization’s long-term goal are to create greater stability and professionalism in all aspects of the sport.
At this time it is not possible for the UCI to obtain a comprehensive opinion or full input from manufacturers since no formal line of communication exists and until now, there has been no formal mechanism for manufacturer interaction with the UCI. The UCI, through M. Philippe Chevallier (Manager, UCI Road Department), has expressed both its support for a single manufacturer’s association and a willingness to work with such an organization.
“GOCEM welcomes the UCI’s willingness to collaborate with us and looks forward to a mutually-beneficial dialogue,” Claudio Marra added.
Founding members of GOCEM include: 3T, Cervelo, Look, Zipp, Rotor, BMC, A-Team (Taiwan Bike Company Association representing Merida, Velo, Maxxis, Alex, Rims, Formula, VP components, Well-go, RS-Suntour, KMC, Truvativ, Kenda, Topeak, TH Industries, Tektro, Joytec, Jagwire and RST), BH, Bianchi, Cannondale, Canyon, Cinelli, COLIPED, Felt, Focus, FSA/Vision, Fuji, Giant, GT, Hed, Mavic, Orbea, Oval, Prologo, Quark, Ritchey, Specialized, SRAM, Teschner, and Time.
For further information, visit