Lance Armstrong Releases New Book Lance Armstrong Comeback 2.0: Up Close and Personal

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11/29/2009| 0 comments
by Gerald Churchill
Lance Armstrong Comeback 2.0: Up Close and Personal.
Lance Armstrong Comeback 2.0: Up Close and Personal.

Lance Armstrong Releases New Book Lance Armstrong Comeback 2.0: Up Close and Personal

Read our excerpt from the new book Lance Armstrong Comeback 2.0: Up Close and Personal and use our link below the excerpt to order the book online. It will make a great Christmas present to cyclists and cycling fans.

His only real question was, "Do you really want to suffer like that again?" It was a good question. Because suffering is what bike racing is really all about. And the one who can suffer the most usually wins. Once I said yeah, I was ready, Bill's reaction was simple -- and close to the Nike motto: "Let's do it," he said. And he began to put in motion all the steps necessary for my return, from clearing my schedule to finding me a team.

The cancer survivor movement is never far from my mind. I happened to receive the Lance Armstrong Foundation board packet for our upcoming Columbus summit right around the time that the 2008 Tour was starting. It had given me a lot to think about.

The LAF had just completed two years of research focused on views about cancer in twenty-fi ve foreign countries. The results were staggering: Stigma about having cancer was still common in both developed and developing nations. Many people think that cancer is contagious. Even more important, at that time there was no individual or organization leading the charge globally for those dealing with cancer. At our Columbus summit, we planned to discuss the launch of an awareness campaign with global reach.

I got on the phone with Doug Ulman, a three-time cancer survivor who is the president of the LAF, and asked if my comeback could help boost this global initiative. While he was at Brown University, Doug had survived chondrosarcoma and then two malignant melanomas. He came back to help Brown's soccer team win three Ivy League championships. Since then he's completed ten marathons -- and one 100-mile race in the Himalayas. I've heard of altitude training, but altitude racing? Crazy.

Doug was immediately enthusiastic. He said that my comeback could help a lot. So right from the start, as my training and racing plans began to take shape, Doug helped me form an itinerary that would have me meeting with cancer patients around the globe as well as with the foreign leaders who have a lot to say about making cancer research a priority. My goal would be threefold: to raise awareness about cancer, the number-one cause of death worldwide; to reduce the stigma still attached to the disease and to let people know that it is survivable; and to ignite a grass-roots movement around the world. I'm proud to say that the LAF's global initiative now extends to sixty-five countries.

Only later did I think about doing this book. I realized what a great opportunity this would be to share my comeback story with others in a visual way -- to really give people a look at my life from the inside. And I mean all of my life: training, racing, goofi ng off, raising my kids, working for people battling cancer.

I probably wouldn't have thought of doing a book like this if it weren't for Elizabeth Kreutz. I met Liz more than fi fteen years ago when I first moved to Austin. She was the second employee of

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