Cycling Sponsor Gets Warm and Fuzzy

News & Results

02/13/2012| 0 comments
by Neil Browne
Most times a sponsor bails when scandal hits. Instead Saxo Bank did something else.
Most times a sponsor bails when scandal hits. Instead Saxo Bank did something else.

Cycling Sponsor Gets Warm and Fuzzy

Most times a sponsor bails when scandal hits. Instead Saxo Bank did something else.

Eagle is going to come out of this smelling like a rose. They stuck by a rider that still has plenty of support, showing they care about everyone and Contador will repay that by winning this year's Vuelta a España. As for why Rihs continues to sponsor a team I think he is truly a super fan, loves the sport and will continue to back cycling, unless something so terrible happens on his watch that even he can't stomach it any more. What that is I have no idea.

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