Cycling Social Media

News & Results

01/23/2012| 0 comments
by Neil Browne
Cadel Evans got a kick out of surprising Thor Hushovd with the birthday gift of a Geelong Cats jersey. Photo copyright BMC Racing Team.
Cadel Evans got a kick out of surprising Thor Hushovd with the birthday gift of a Geelong Cats jersey. Photo copyright BMC Racing Team.

Cycling Social Media

Social media is part of the marketing strategy in cycling. Who is doing it well?

do a commendable job on the social media front such as Lotto-Belisol for their frequent Twitter updates and Rabobank with their mobile app. I expect other teams to follow suit. Having spoken to a couple of media types I know that if team budgets are increased we'll have live trackers focused on their riders and streaming video for fan updates.

It's a bold new world and technology is taking us up close and personal, whether teams want it or not. I hope mangers are ready.

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